ABOUT
Firaaq is a peculiar ideology—a brand that portrays the bitter realities of mundane life.
It is not just a label, but an emblematic postulate, illuminating each design through an anecdotal, psychic, and intellectual lens.
Our pieces aren’t conventional. At Firaaq, we focus on emotionally driven narratives, brought to life through unconventional sketches and bold concepts crafted by a skilled virtuoso.
Firaaq is bold.
Firaaq is blunt.
Firaaq is veracious.
Firaaq is unseen.
Firaaq is idiosyncratic.
Firaaq is vigorous.
Firaaq is unapologetically atypical.
I am Firaaq. You are Firaaq. Perhaps, we all are Firaaq.
فراق
ایک منفرد نظریاتی برانڈ، جو دنیاوی زندگی کی تلخ حقیقتوں کی عکاسی کرتا ہے۔
فراق ایک علامتی پیغام ہے، جو کہانی، نفسیات، اور فکری نقطہ نظر کے ذریعے ڈیزائن کو روشن کرتا ہے۔
ہماری تخلیقات روایتی نہیں۔ فراق جذباتی بیانیے پر زور دیتا ہے، جو ایک ہنر مند فنکار کے نرالے خاکوں اور منفرد طرز پر مبنی ہیں۔
فراق بے باک ہے
فراق دو ٹوک ہے
فراق سچّا ہے
فراق غیر محسوس ہے
فراق نظریاتی ہے
فراق طاقتور ہے
فراق غیر معمولی ہے۔
میں فراق ہوں، تم فراق ہو، شاید ہم سب فراق ہیں۔
WHAT DO WE DO?
At Firaaq, we don’t just design—we confront.
We create visual narratives that echo the bitter truths of everyday life across the world.
Each piece is a protest, a reflection, or a reckoning—brought to life through handcrafted detail, symbolic motifs, and emotionally charged storytelling.
Our work isn’t fashion. It’s philosophy you can wear.
OUR MISSION
To challenge the ordinary by turning raw societal realities into wearable statements—crafted in collaboration with Pakistan’s finest artists and artisans.
We aim to preserve conceptual craft, elevate untold stories, and create art that speaks louder than words—while nurturing the hands that shape it.
OUR VISION
To build a movement of unapologetic expression—where every thread speaks truth, every design disrupts silence, and every wearer becomes the voice of something greater.
Firaaq visions a world where art, resistance, and identity collide—and where Pakistani craftsmanship is not just seen, but deeply felt.
Where Craft Becomes Resistance
Every piece at Firaaq starts as a question—then takes shape through fabric, form, and fierce intention. Our designs aren’t meant to fit in. They’re meant to disrupt.
⦁ Designed With Purpose
Each article is custom-crafted design & calligraphy by renowned artist Syed Shariq Ali (Agha)—where every line, texture, and composition is imagined to provoke thought.
The concept behind every piece is a collective reflection, developed by minds who’ve lived the emotion:
Irfan Sheikh, Syed Shabbir Rizvi, Nida Shabbir, and others who dare to speak the unsaid.
⦁ Stitched With Defiance
Every patch, every thread, every scar-like stitch is crafted by expert artisans with over 10 years of experience—painstaking hand-stitched embroidery and patchwork that gives the design its raw, unfinished truth.
⦁ Printed to Confront
We use international-quality screen printing techniques and bold, enduring colors to bring these narratives to life—so they don’t just sit on the fabric, they speak from it.